Pre Production

Every game begins its journey with a central idea or theme. We help you translate and communicate that theme through visually appealing concept art and design. Creating concept art is a visual development process where we make basic sketches, fine-tune them and then create finished artwork for the game with color rendering. We make multiple iterations of each idea to fully explore all creative possibilities so that our clients have the flexibility to choose the direction that appeals to them the most. We do take notes and annotations of famous artwork as additional references and include succinct description of directions, artistic styles, limitations, and instructions to all the concept art we produce.

The game level design is a key component in ensuring engaging gameplay. Our level designers maintain balance to keep the players engaged – the levels are made complex enough to allow players to test their skills and we also place rewards to ensure that they do not get bored. Our team at Juego Studios has some of the best game level designers in the industry who understand how to create levels that challenge players while at the same time retaining their interest.

Our game designers are creative, introspective, highly efficient and take criticism constructively. They understand the requirements of the clients and come up with concepts based on those requirements. To achieve this end they research on similar games, target audience, geography and so on. Then they develop a pitch document with various concept suggestions containing a well conceptualized overall look and feel of the game. To be a creative game designer you need to be imaginative, innovative, creative, and knowledgeable. Once the client approves any concept in the pitch document then our game designers start writing the complete GDD(game design document) on that concept which contains all the aspects of the game. After the GDD is finalized they start working on the wireframes to explain the basic flow of the game. They also come up with match sheet and asset sheet which is referred by our developers and artists. Therefore our game designers play a significant role in the game development process. While going through the whole process of game design, people will have misconceptions about design and development. Read about – 7 common misconceptions about game art and design.